DIGITAL STARTUP SOCIETY BLOG

One of the fastest ways to monetize your lead magnets is by including a resource page for every single lead magnet that you create. A resource page can be a page on your site, or it can be a document that is downloadable with active links, usually affiliate links, or links to your own products or services, that helps your customer accomplish solving the problem that your lead magnet is designed to solve. It’s an easy way to give them the tools that they need to solve the problem your lead magnet is focused on solving.  Make it Related You...

When we are talking about monetizing a lead magnet there are many ways to go about it. You can charge for the lead magnet, it doesn’t have to be free. Or, you can offer it for free but weave valuable offers into the lead magnet’s content to accomplish two things. Better list segmentation. Improved sales.  Let’s look at some different ways to accomplish this depending on the type of lead magnet you’ve created. Software – This is probably one of the easiest ways to incorporate offers. If you sell some form of software or app create a free version of...

One of the reasons you want to monetize your lead magnet is because the people you can segment into your paid funnel will be much more likely to buy the products you create and the products you recommend that someone else created.  When you give away freebies you may get a lot of people on your list that aren’t interested in buying. You can mitigate this problem by laser targeting your lead magnets as well as by monetizing them.  When you give your audience ways to buy smaller priced products or services they will get into your paid funnel where...

All lead magnets aren’t in PDF form so it’s important to consider how you can monetize your lead magnet no matter what format it’s in. It’s easy with digital products to make more offers once you start brainstorming about it. Let’s look at some ideas and examples. Make Offers in Videos – When you make a video it’s perfectly acceptable to make offers within the video as you’re describing how to do something. If you say “To accomplish this task I use Zoom” there is no reason you can’t include a link to Zoom. If you learn how to make...

It’s been mentioned lightly before, but did you know that one of the very best ways to create a lead magnet is to start with the offer you want to promote to your audience? When you think about the offer you want to make to them it’s important to think about all the steps necessary to get them to the point that they want to buy that offer. So, for example, let’s say you created a course about how to run profitable Facebook advertisements. That’s the product you ultimately want to promote. Your course is $997. Some things that your...