DIGITAL STARTUP SOCIETY BLOG

  When you think about making something of value-free it might make you wonder about why do that. But, when you understand that you can also monetize your lead magnet by upselling, cross-selling, and promote products right in the lead magnet then you soon realize that the lead magnet isn’t free at all.  It’s free to the user up front, but a certain percentage of your audience that downloads the lead magnet – assuming you’ve done a good job with targeting – will also click through to look at the products and services you recommend to them via the lead...

When you create a lead magnet it’s important to understand why you’re creating it. There are three main jobs of a good lead magnet.  Get them on your list  Start a conversation and build trust  Make money  But, that is from your perspective. From their perspective, you need to provide something of value that solves a problem. So, assuming you create a lead magnet that does this, you will convince people to get on your list. But that’s just the beginning. Once you get people on your list you need to start a conversation to build trust, then as you’re...

You may run into people who claim that email marketing is dead. But the truth is that it’s not dead. Email marketing generates about 40 times the investment when you do it right. Plus, those who have built good email lists report that they get over half their website traffic from their email marketing efforts.  That’s just one small reason it’s important to invest in email marketing. But there are a lot of other reasons too: You own your list – When you build an audience on social media you don’t own that audience at all. But when you build...

Can you believe that 30 days have passed? We’ve learned a lot about the power of one when it comes to customers and also to your business. If you really focus on one thing at a time, it’s going to have a much more positive effect on your business than if you try to multitask and split your focus.   Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days.    Here’s a quick rundown:    Welcome and Why You Have to Focus on One Person at a...

  You have learned so much in this challenge so far. It probably feels like a lot. But, it’s all about doing one thing at a time. Hopefully, you really are focusing on just one thing at a time. Because, in all honesty, no one can do more than one thing at a time and do it well. They just think they can because it is such a common ability that people ask for - “multitasking.” In fact, it is a myth that you need to let go of so that you can be super successful without all the stress....