DIGITAL STARTUP SOCIETY BLOG
What’s Working Best? Testing One Variable at a Time
One thing that’s important to do when you’re involved with marketing is to test the things you do to find out what is working best. But, it can be overwhelming to focus on everything at once. Therefore, cut down on overwhelm and make it easier on yourself. When doing split testing, it’s important to focus on one variable at a time. What’s Most Important? The thing to do is to discover what is most important right now in your efforts to market your offerings. Is it traffic, conversions, engagement, or something else? But be realistic. If you don’t...
One Great Testimonial Can Skyrocket Your Conversions
Testimonials are important for the future of your business. Testimonials calm the fears of your ideal audience before they make a purchase. Testimonials help tell the story of your product better than you can because it comes straight from the perspective of the ideal customer. Builds Trust The right testimonial can build trust with your audience in a way that you may not be able to do otherwise. This is especially true if you link to the real person behind the testimonial so that people know it’s authentic. Shows Social Proof People like to know that other people...
Make Their Day – Shine the Spotlight on Your Best Customers – One at a Time
One way to make a huge difference in a single customer’s life is to spotlight them. When someone is spotlighted for a good reason it brings attention them, but it also brings attention to your company. Not only is it good for you, it’s good for them. Plus, it’s practically user-generated content when you let customers use their own voice to speak for you. Interview Customers Send out an interview questionnaire to your customers asking them specific questions about the problem they had, how your product solved it, and where they are now. You know best how to phrase...
Reputation Management – Focus on One Complaint at a Time
It’s very important to manage your online reputation because it’s not just “online” - it’s going to follow you throughout your business and life. Everyone has a digital signature today. Whether it’s good or not is all up to you. Once you get complaints, and you will as you get more successful, how you deal with each complaint is going to make even more of a difference in how you’re perceived. There are some rules you can set for yourself when it comes to dealing with complaints. First, only deal with one at a time so that you...
Let’s Talk Funnels – What’s the One Product You Want All Your Customers to Buy
You know it’s important to have a funnel, but how do you know where to start with funnel creation? It’s super simple. Focus on the one product you want all your customers to buy. This is the one product you have created just for your ideal customer. Some might call it your signature, core, or flagship product. What Is a Flagship Product? This is your main product that you first created for your ideal customers. Since it fits your ideal customer, it should fit everyone. This product solves a serious problem for your customer and offers a lot of...