DIGITAL STARTUP SOCIETY BLOG

When you think about the different ways you market your products it’s important to identify the subsets of your audience too. If you have affiliates or JV partners they are an entirely other subset of your audience that you need to create separate lead magnets for so that they can use them to help promote too. The way to differentiate when a lead magnet needs to be customized is to think about from where the traffic is generated.  Facebook Traffic – To create a lead magnet for Facebook Ads you’ll be marketing directly to your audience. You may need more...

Your lead magnet is just the start of getting your audience into your funnel. Your funnel is the process you send your prospects through to turn them into paying customers. Think about it this way, if you’re looking for customers you want to attract them, nurture them, and then finally encourage them to make a purchase. Once they make a purchase they’re in an entirely new funnel that does the same thing. It nurtures them and encourages them to buy the next product and each funnel works progressively to encourage bigger and more purchases.  The widest part of your funnel...

The lead magnets you create aren’t only for you to use to promote your offers and services. Your affiliates can also use your freebies to promote your products and services for you too if you set it up for them to be able to do it. The way it works, depending on the service you use, is you allow your affiliates to count the traffic they send if their audience downloads the freebie. Then, the affiliate gets paid through commissions when their people grab the paid offer. It’s super simple to do this, using your shopping cart system that keeps...

When it comes to lead magnets, you will want to create one that is designed to help promote each product or service that you want them to buy. You may even need to create more than one lead magnet per product depending on how many subsets of types of audience members you have that need your solutions. The great thing is that if you monetize each lead magnet you’ll end up getting paid while you’re also promoting your programs, products, and services. To help you create more than one lead magnet follow these steps: Create Multiple Client Personas When you...

The entire point of a lead magnet is to provide something of value to your ideal audience with the intent of moving them toward purchasing more of your products and services or moving them through your funnel to purchase your most expensive products and services. Naturally, all your products and services offer value to your audience, but the lead magnet is designed to get them into your funnel in a way that is less risky for them giving you the opportunity to build trust. Start with The End Goal in Mind For example, if you have a continuity group membership...