DIGITAL STARTUP SOCIETY BLOG

Email personalization is the key to making your customer feel special. But, you still need to automate some aspects of marketing or you’ll never have enough time to create amazing products and services for them. Personalization goes beyond using “name”. Thankfully, due to amazing technology, personalization can be simple.   Ask More Questions Using the automated technology, ask more questions to help segment your audience better. If you use the right tools within your email marketing software - such as tags - you can trigger just the right emails to go to each customer based on their answers. For example,...

When you get a customer complaint, does the blood drain from your face and your heart beat in your ears? I’ll be honest, it used to for me. I want so much to please my customers that it caused me severe anxiety to get a complaint. But, now I look at complaints differently. Sure, I messed up or things didn’t go smoothly, but it’s an opportunity to fix it for them and be a hero, and an opportunity to fix it for the next client before it becomes an issue. That’s a win-win as far as I’m concerned.   Let’s...

Most customers simply aren’t going to go through the trouble of finding your website, clicking on the contact form, and then filling out your forms to send you a message based on your marketing messages to them. Instead, they’re going to want to communicate with you the same way you did them. That means if it’s email messages, you need to pay attention to your email responses. Let’s look at some of the reasons your audience may need to communicate with you by hitting reply.   You Made a Mistake – This is the number one reason most people will...

One thing that is risky when you are creating any type of content - whether it’s a blog post or an information product - is preaching to the choir. You want the audience member to feel special. They need to feel as if you’re only talking to them. That’s going to make them feel important, heard, and understood.   Avoid Using Plural Terms  Using words like “everyone”, “you all”, “y'all”, and other plural terms to refer to your audience needs to be avoided. Each message should be written as if it’s for one person. Use words like “You” instead. Yes,...

The sad truth is that most businesses do a terrible job with customer care. Surveys have been done year after year showing a high rate of dissatisfaction among customers in all niches across all types of businesses showing customers are very upset about the lack of customer care today. Because of this, you can truly stand out when it comes to customer service.   When you employ the power of one in customer care:   Customer Experience Improves – One of the most important aspects of your business is the customer’s experience. If they come to your website and don’t...