DIGITAL STARTUP SOCIETY BLOG

One of the ways to really wow your customers is through one-on-one interaction. There are many ways you can engage with them. You can engage via email, social media, your website, and even at live events. For some, you’ll use technology that helps you automate some of the processes in a personal way, but in others, you’ll need to get physically involved yourself to truly connect and make a difference. Let’s look at how all of this can and should work.   Email Everyone knows about newsletters or email lists. Yes, you want to talk to your customer in these...

It’s tempting when you write content for your audience to speak to them as a crowd. But the truth is, this is a big mistake. When you address a crowd, you’re trying to include everyone, and that can make crafting the words problematic. It’s difficult to please everyone and when you try, you dilute your message to the point that no one really knows who you’re talking to, what you’re saying, or what you mean by it.   One Person, Not the Crowd Don’t address them as one big crowd. Instead, shift your focus and picture to one reader at...

  This challenge, among all the challenges before, and to come, is probably one of the most powerful. When it comes to marketing, customer service, and even product and service creation, being able to narrow down your audience to one person is an amazing catalyst for success. If you can get this one thing, everything you do from here on out will be easier. Let’s look at all the reasons you should narrow your focus to one person at a time.   It Makes It Easier to Find Your Audience When you have an audience of one, doing the research...

You may be convinced of the power of podcasting to increase your traffic and make collaborations fun and lucrative, but you may be stumped on how to connect with podcasters. Depending on the show’s popularity, it might be harder to get noticed and earn a spot on the schedule. Here’s are a few tips for finding and connecting with podcasters for collaboration.    Be Social- Podcasters have active social media. If you are particularly interested in a podcast, become a fan. Engage in social media and be part of the tribe. Over time, you can reach out directly and make...

Being a podcast guest in and of itself is really cool. Schmoozing with men and women who broadcast their content to the entire world is pretty amazing. Being a guest is an honor and a pleasure. But, what if there was more…   Collaborating with podcasters can increase your traffic exponentially. Here’s some ideas how:    Idea #1. Create a special offer only for the host’s listeners- Collaborate with your host to offer an affiliate sale or link back to an offer exclusive to their listeners. Podcast episodes are evergreen, meaning they never expire. Keep your links live, and your...