DIGITAL STARTUP SOCIETY BLOG

Forming joint ventures with your competition is a great way to increase your reach, build new income streams, and work with your competition. But like almost any choice you make for your business, there are advantages and disadvantages to forming joint ventures that you should be aware of before you get started. Note that any time you record a disadvantage doesn’t mean you should not do the thing; it just means you need to mitigate so that the disadvantage doesn’t take over.   The clear advantages to forming joint ventures are: Expand your reach.  The easiest way to find more...

One of the very best things about getting to know your competition is that you can actually join forces in both short-term and long-term projects called joint ventures. A joint venture is accomplished when two separate businesses join forces to achieve a specific goal for profit or charity or both.    Host a Webinar Series Together – Webinars are super popular ways to engage your audience, and you will attract more people to your webinar if you have expert speakers that are your competitors. You can do a joint webinar series together for your shared audience or do it for...

Forming a joint venture with your competition may seem like a crazy notion, but you’ve likely seen it happen even with big business. For example, many large corporations join forces to promote causes they care about, like childhood hunger or cancer awareness. But they also sometimes join forces in ways that aren’t apparent such as sharing manufacturing or outsourcing.  You, too, can benefit from forming joint ventures with your competitors, and here are a few of the benefits you’ll gain when you do.   Shared Investment and Expense When you form a joint venture for a short-term product or even...

If you have a good product and you take care of your customers, you will quickly build a loyal following and attract a group of people who love what you do and aren’t shy about telling others about you and the products you have to offer. This type of word-of-mouth advertising is one of the best ways to grow your reach and your business.  While some customers will start to recommend you to others on their own, others need a little encouragement from time to time. Here are a few different things you can do via email to get your...

The most valuable list you can build as an online marketer is your customer list. On average, you will see much higher sales rates when you’re emailing an offer to a customer list than if you send that same email to a free subscriber list. It only makes sense then to email your existing customers on a regular basis to get them to buy again and again.  Email Your Customers About New Product Launches  The first and most obvious thing to do is to email your customer list anytime you launch a new product. Keep your current customers in mind...