DIGITAL STARTUP SOCIETY BLOG

Many marketers will spend a lot of time and effort making a new sale. Once the purchase is done, they make sure the customer receives their product and then call it a day, moving on to the next sale. If you ask me, that’s a big mistake. If that’s how you’re currently running your online business, let me show how something as simple as setting up a series of auto-responder messages can help you improve your relationship with your customers, reduce refund rates, increase word-of-mouth advertisement, and most importantly improve your bottom line.  Let’s start with the basics. The idea...

Interesting fact: It’s a lot easier to sell a second product to an existing customer than it is to find a new one. Keeping that in mind, it only makes sense then to plan out a product funnel that allows people to make multiple purchases from you. Instead of focusing all your time and energy in going out and finding new potential customers, you can instead focus on creating new products and serving your existing customer base.  I’m not saying you can stop looking for new customers. That’s always a smart business practice. I’m simply saying that if you create...

Email marketing is a great way to make a living online. It can help you sell more of your own products, or those you are an affiliate for. It can also help you get more traffic to your blog and thus improve your advertising income. In other words, email marketing is an important cornerstone of any online business.  The first and most important goal anytime you send an email out to your list is to get your subscribers to open that email. There’s a lot you can do to make that happen from ensuring email deliverability to writing killer subject...

Successful email marketing is a balancing act between sharing quality free content that shows your readers that you know what you’re talking about and keeps them on your list, and offers for paid products, so you can earn a living. Let’s talk about how you can find that balance, and come up with a successful email marketing strategy.  I wish there was an easy, fail-safe formula I could share with you that would tell you exactly when to send free content, and when to make an offer, and even when to combine the two. The truth is that there is...

Have you ever been so excited about an email that you couldn’t wait for it to hit your inbox? You end up checking your email every 15 minutes to make sure you didn’t miss it. That kind of excitement is wonderful and it is something to strive for in your own email marketing.  While you may not be able to create that amount of excitement and interest with all your emails, there are some things you can do to create a little buzz and get your subscribers looking for your emails. Part of it is of course to deliver great...