DIGITAL STARTUP SOCIETY BLOG

You can leverage your competition’s audience by finding ways to get promoted on your competition’s marketing channels. This idea does not involve going to your competition groups and creating spam content.  Instead, you’re going to want to produce a long-term strategy that allows you to engage with your competition while also engaging with their audience. These ideas will help you get promoted on your competition’s marketing channels.    Host a Competition – If you’re offering something amazing to the industry or the audience, you can host a competition about it. You can even turn compliments into a competition. For example,...

Now that you’ve had time to think about joint ventures, you may want to understand how to set up a joint venture with a competitor or competitors. While the best JVs share a division of labor – when you’re first getting started before you have a large following – the best way to do it is to identify who you want to form a JV with and then produce the idea in advance.  Then, at least at first, do most of the work before you invite the participants. Once you have one or two successful JVs under your belt, they’ll...

If you’ve taken a course or read something from your competitors that you found valuable that you wanted to use with your own audience? Why not ask them if you can white label the content or license the content for your use with your audience? This ask can be very tricky, but if you already have a good relationship with them, it won’t hurt to inquire.    White Label – This idea means that you keep the content exactly as it is, but you can add your logo to it while maintaining the integrity of the original creation. For example,...

One way to work together with your competitors is by repurposing each other’s content. There are numerous ways to accomplish this. You will likely find an idea below that will work for your needs. The main thing to remember is that you both want the same thing when it comes to your joint audience. You want to solve their problems and make their life easier.    Private Label Your Old Content – When you’ve repurposed your content in every possible way, one more way to extend the life of the content is to offer it as private label content. Put...

Let’s talk one more time about the advantages of joint ventures. I want you to be clear that JVs are one of the best ways to build your business bigger faster than almost any other way without breaking the bank. The advantages far outweigh any perceived disadvantages but always make sure you do your due diligence before contracting business with someone else. Their reputation, good or bad, will rub off on you and vice versa. You’ll Share the Investment – When you spread the investment over a group of people rather than shouldering it all on your own, you can...