DIGITAL STARTUP SOCIETY BLOG

There are over one hundred different social media platforms out there. That’s a lot of opportunity to engage a very willing public. Millions of people world-wide are online, most with an average of eight social media accounts. While different social media appeals to different people, there is often an overlap which means your message, goods, and services could be front and center for your target audience each and every day.  If you’re new to social media for marketing purposes it may feel overwhelming trying to decide where to begin. If you use social media personally, you’re already on the right...

Being competitive in the marketplace is important. Small businesses don’t have the marketing budgets big brands have. Their marketing dollars need to be stretched and spent wisely. While big brands have some advantages, small businesses have unique advantages too.    Small Business is the New Black Owning a small business is on trend. Looking at the marketplace, it’s more common than ever to sell goods and services from pop-up shops, Etsy stores, inside a little shop downtown, and more. Being an entrepreneur, start up, or mom-n-pop shop is back in fashion. As more and more people are shopping online, there...

It’s easy for a brand owner to get caught up in selling products and think like a classic salesman or marketer. However, that is a quick way to fail and lose sight of what really matters. People want to feel heard, valued, and trust you in today's world before they make a purchase.  That’s why the very first thing you should do if you want to market your brand’s story better is to be more personal and human. Stop trying to run like a machine or corporate entity all the time. Break away from that bad habit and appeal to...

One way to make sure your story or brand gets heard is through creating shareable content. This is content that can be easily shared across all platforms by your audience. This is the best way to get more brand exposure, build your audience, and increase their engagement.    Here are eight ways to make your content more shareable:  Create Infographics and Short Videos  The most valuable and easiest content to share are infographics and short videos. People are busy, and they want to read content fast. They enjoy things that can quickly educate them while also making them laugh or...

Around 4 million people currently use social media every single day around the globe. Another fun social media fact: nearly 84% of users on the internet are on social media. Showing you just how powerful marketing your brand on social media is. In fact, if you don’t utilize it, you might as well stop and throw your business plan in the trash.  As harsh as that may sound, it's true. Over 2 billion people sign into Facebook, 100 million sign into TikTok and 1 billion sign into Instagram each and every single month to post or interact and share with...