DIGITAL STARTUP SOCIETY BLOG

To be consistent, you must plan each step and path you want your story to take. Through consistency, you can better communicate with your audience and influence them to make a purchase or other actions. Consistency is about ensuring your goals and objectives are delivered or expressed correctly across all platforms or types of content.    Consistency is important for your brand because it establishes: Credibility Trustworthiness Recognition A positive reputation Sustainability  Memorability    Each of these characteristics is required for a story that is inspirational and motivational to your target audience and gets them to take action in some...

It does not matter how good a story you have or how powerful your idea is. If your audience can sense dishonesty, you don't have a good story or great idea anymore. They won't want to transfer their time or funds even to try or listen to it.    Three reasons you should never skip adding personality and honesty to your brand's story:   To Humanize Your Brand  An Accenture Strategy Study conducted in 2016 found that around 83% of the consumers they poll preferred human interaction when dealing with brands' customer service departments. An important fact to note to show...

Being real and honest creates trust that your customers or audience appreciates. Creating emotional and personal stories shows your audience that you are human too.  Show that you are more than the company, service, or product you are providing. That you truly want to support and drive their future in a positive way.  Emotions drive actions and create longer and stronger connections between you and your customers. Driving your company further and increasing your success in the long term. When you can connect emotionally and personally, you can better communicate with your target audience and foster a relationship that breeds...

Don't end your story without leaving your audience with something to do. A failed story or presentation is when your audience doesn't react or make a move after. You need to engage and inspire them to take action in order to benefit your company. Without proper customer engagement, you can't build a sustainable business.    Call-to-actions (CTAs) give your brand: Authority and control.  A clear target audience.  The ability to be innovative and creative.    The following are a few common types and examples of call-to-actions to inspire engagement within your audience:  Direct VS Indirect Call-To-Action  There are two main...

The key to increased and sustainable profits is creating a brand that is memorable. Something worth remembering or coming back to again and again. For many, they return because of the problem your business solves, the sense of community you provide, or the emotion experienced when taking in your content. In other words, something about their brand stands out that makes them become a loyal brand, which is why it's so important to create a memorable brand and brand story.    Tips to help establish a more memorable experience for your audience: The First Impression Matters Most  The first impression...