DIGITAL STARTUP SOCIETY BLOG

Every good story starts with a plan or script. It’s a great way to keep your stories consistent no matter what platform you use or products and services you add to your business.    Here are the key components to an effective brand story script:  Understand Your Target Audience  Before you start crafting your story, you need to know who your target audience is. When you know who they are you can anticipate their needs and expectations. And ask yourself, what do they want to gain from you and why?    Outline Your Main Objective and Develop Your Story Arc ...

Did you know that concepts or ideas illustrated within stories are up to twenty-two times more memorable than simply providing facts or making statements? Your brain loves to learn through stories because they are relatable and easier to comprehend and learn from.  Stories can be just as impactable for humans as experiencing real live events. Stories can make you the same emotions and make your brain release the same endorphins as if you were experiencing it yourself. This is why telling your brand’s story is so powerful.    Here are five common story arc examples to give a try to...

Before you can write your brand’s story, you need to pick your format and style. This starts with understanding who your target audience is—a crucial step to learn for the success of any business. From there, you can better pick the format that your audience understands and enjoys using.  The format includes the medium or materials you use to tell a story.    Here are the common formats used for corporate storytelling that can either be used alone or together to engage your audience fully:  Oral – Oral content includes podcasts, recorded audio, public speaking events, or other audio that...

Did you know that loyal customers account for roughly 20% of your customer base, and they alone will drive approximately 80% of your business’s revenue? Storytelling creates a deeper relationship that can further lead to brand and customer loyalty. Brand loyalty is essential to your business because it allows you to:    Stand Out and Be Recognizable  To create brand loyalty, you need to be memorable and stand out from your competition. Add familiarity to your story or keep your style consistent throughout your brand materials, platform, and visual aspects. The goal is to create something your customers will always...

The main goal of any content creation or storytelling is to get your audience to move and benefit you and your company. If you can’t engage your audience or inspire them to take action, you’ll likely not have a business at all. In asking your audience to take action you also need to be trustworthy, honest, inspirational, and relatable.    The following are a few more ways to get your audience to take more action:   Decide What Actions You Need Them to Take First  Always plan what you need your audience to do before you prepare the story or presentation....