DIGITAL STARTUP SOCIETY BLOG

To be sure your content or stories are working to achieve your business goals, you need to add measures to track and evaluate your audience engagement. This way, you know what you need to improve in your business strategy.  For example, if you have a high bounce rate, but you know how to write an SEO or search engine rich article to get the viewers but not provide enough or the right value to them to keep them around. This will tell you that you need to understand what your target audience is searching for or actually needs.    The...

Every successful business and brand story has one thing in common. They fully understand their target audience and their needs, and how their audience can benefit from them.  If you can’t define your target audience, you will only create an inconsistent brand. Inconsistency makes it harder to find the right audience. What is the right audience exactly? Ones that value your brand and want to purchase your products or lead you to success somehow.    The following are a few strategies designed to identify and get to know your target audience:  Create Your Ideal Customers with Buyer Personas  The buyer...

Audience engagement is defined as how interested your target audience is in your products and what they do with your brand to benefit your business. Customer engagement is a regular and ongoing requirement to continue showing them the value you bring to grow a long-term business.  Depending on the platforms you use, the industry you are in, the sort of engagement you gain from your audience will be different. You will need to build or use different strategies depending on what you need from your target audience to achieve the right interactions.   For example, if you run a blog, engagement...

To tell the right story and attract an audience that benefits you, you need to evaluate your company, target audience, and other categories that are necessary for your success. A great strategy to unlock all the information you need is to ask yourself deep and open-ended questions.    Here are some useful questions to help get your brand’s story started:  History:  Who founded the company and why? – Include the year, where you or they were, and any other information valuable to the overall story.  What challenges did you or they face along the way? – Every good story needs...

Persuasive storytelling is a useful writing technique that is designed to compel and better connect with your audience—in turn, creating positive engagement and increased success overall. It uses relatable and real experiences, concepts, characters in a language your audience can understand to motivate or inspire you to act a certain way.    Persuasion Vs. Manipulation To fully harness the power of persuasion, you must first understand the difference between persuasion and manipulation; they are not the same. Manipulation starts with and leads to a negative objective. It’s about withholding or going around the truth by over-exaggerating or misleading certain facts...