DIGITAL STARTUP SOCIETY BLOG

As you further develop your origin story or other brand stories, be sure of the resources and materials you choose to guide your objectives and make sense to your target audience or goals as a business. This means audience engagement should be your main focus anytime you develop a story.    To better connect with your audience, be sure your narrative is:  Familiar and Relatable  The two most important traits required to connect and persuade your audience is familiarity and relatability. Being relatable means you know what your audience goes through daily. Their struggles, their strengths, the relationships they have...

Most good stories have a set of common characters; the protagonist or hero, the antagonist or enemy, the mentor and/or side kick and finally, the skeptic or doubter. Each role plays an important part in telling a dynamic, entertaining, emotional, and engaging story.  The protagonist or the star of the story usually has a sidekick to help them along the journey. The skeptic is there to support the hero but usually doubts their ability to give a unique twist to the story.  Then comes the enemy to add a climax to the story to keep your audience wondering how it'll...

The best story to tell your audience first is your origin story. This is a story about how you and your business came to be. Including the challenges and obstacles, you overcame to get where you are now and why you believe you are successful. It's the perfect way to share your values and quickly connect with your audience. Your audience should quickly understand how and why you are valuable to them and from where you started to get there from your origin story. The goal is to engage and better connect with your audience to inspire them to take...

All stories need a good hook to grab your audience's attention and keep them around to inspire action in some way to benefit your business. The hook is the first fifteen to twenty seconds of your visual, oral, or written content that sparks interest in your audience. The purpose is to draw them in to read further, listen or watch your story.    The following are seven ways to hook your audience and keep their attention:  Be Humorous  A common way to hook an audience is by starting with a relatable and funny joke. However, it's important to note to...

To craft a compelling brand story, you need a clear beginning, middle, and end with supporting characters, details, and solutions to win over your audience. Without these details, all you have is a boring list of features of benefits that your audience will quickly turn away from, due to ad blockers and the advancement of many different social media platforms its harder to stand out and connect with your audience than ever before.  While there are many upsides to the digital and visual world, you will surely drown against the competition and fight to hook your audience’s attention if you...