A fun and effective way to attract super affiliates is to let them build your affiliate program for you by enabling them to send referrals for affiliates and earn a percentage of their sales once they start selling. This is very lucrative to a super affiliate because it enables them to build a business that gives them credit for helping others build a business too.
What is a Two-Tier Affiliate Program?
Many affiliate platforms allow the business owner to set up the ability for any affiliate who joins their program to also grab a link to promote the affiliate program. If someone signs up under their link for the program, then makes sales, the person who referred them will also get a percentage of all their sales.
Consider Commission Rates Carefully
When you set up a 2-tier program, you want to make sure you set the commission rate high enough that it’s worth it to promote the program, plus doesn’t take anything away from the person who is referred. Usually, a good 2nd tier rate is 10% of sales. Ten percent of someone else’s sales can make a big difference in their bottom-line.
Incentivize Them to Build the Program
To get more super affiliates to get people to sign up for the program via their link, be sure to give them enough marketing materials regarding affiliate marketing. Let them know what type of training you offer new affiliates. They may want to sign people up just because of your training, but it will still help make more sales.
Remind Them of Their Success
When they do get someone to sign up for the program, make sure you remind them of their success. For example, if one affiliate has signed up 20 new affiliates who are now starting to make sales, even one sale each is going to make a huge difference. Even if the product only brings a few extra dollars per sale, it’s work they did one time and reap the benefits of forever.
Teach About Residual Earning
A couple of things that helps affiliates earn more money are subscriptions and opportunities that allow them to piggyback earning onto actions they only must do once. Earning repeated income from one action is an important aspect of building an affiliate program through the 2nd tier. Spell it out mathematically for them so they can understand how beneficial it is to promote your program.
If you want to build this aspect of your affiliate program, create an autoresponder message that goes out to higher selling super affiliates or even just the top 20 percent of your affiliates. Even if you have the program open to everyone, it’s good to point it out to these higher performing affiliates to help them make more money with less work.
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