DIGITAL STARTUP SOCIETY BLOG — Email Marketing Challenge

By now you have a general plan of what you want to accomplish this month, a general idea of how often you want to mail, and the content strategy you mapped out yesterday. All of this information combined will make it easy to get through today’s task – creating a mailing calendar for yourself.  This calendar will make it easy to stay on top of your tasks. With the schedule in hand you can wake up in the morning, grab your coffee, glance at your calendar, and get to work crafting your email. Which brings up a good point. Email...

A few days ago we talked about creating an email marketing plan. You looked at where you’re at right now and where you want to be at the end of the 30 Day Challenge and beyond. You have and overall idea and strategy of what it will take to get there. Now it’s time to take the next step and come up with ideas for the content of the emails you’ll be sending in the coming days and weeks.  Sure, you could just sit down every morning and decide what you want to mail about that day. This certainly works...

One of the biggest mistakes I see people make is that they don’t start making offers to their readers from day one. They feel like they need to create that relationship first and wow their readers with lots of great free content before they can even consider asking them to buy something. While there is some truth to that you certainly have to build that trust and establish your expertise, you also want to get them used to buying from day one.  There’s nothing wrong with making an offer and asking for the sale as soon as a new reader...

One of the most frequent questions new email marketers ask is how often they should mail their list. The answer is probably more frequently than you think. Of course email frequency depends on a lot of different factors. How much helpful and useful information do you have to share? What do your readers expect from you? To an extent, it even depends on what other big players in your niche are doing. If the majority of people in your underwater basket weaving niche send a weekly newsletter, that’s probably a good place to start.  Note that I said it’s a...

Sitting down to write a great email to your list can be a bit daunting. It doesn’t help when you’re staring at a blank page with only a vague idea about what you want to mail about. To avoid that blank page, start with an outline of what makes a great email message. When you have a pretty good idea of what that looks like, it becomes much easier to fill in the blanks with what you want to share with your readers today.  Start with the topic and the purpose of your email. You have to be very clear...