DIGITAL STARTUP SOCIETY BLOG — Email Marketing Challenge

One of the best things when you’re reviewing products or services and recommending them as an affiliate is to point out the flaws. I’m serious. So often when we sit down to write a product recommendation email, or crafting a solo email for a promo, we focus only on singing the praises of the product or service we want our readers to buy. It’s normal and natural for us to point out all the amazing features and the awesome results other customers are getting. While that’s certainly an important part of any promo or review email, there’s a big reason...

One of the best things about a good auto-responder service is all the data it provides you with when it comes to email marketing. Are you keeping track of your conversions? How about split testing emails, subject lines and the likes. There’s a lot to be learned from what makes your subscribers open and email and click a link, to when they tend to unsubscribe. Each data point has a new lesson if you look close enough. What you learn from your data and reports is what will make you a better email marketer who knows his or her list...

 You have a great product that you can’t wait to email your subscribers about. It doesn’t matter if it’s your product or something you’re promoting as an affiliate. If you have a good offer, you can increase your conversion and make more sales by creating urgency. There are a lot of different ways you can accomplish this. As long as you can find a way to encourage your readers to take action quickly or miss out, you will make more sales and improve your email marketing bottom line.  One of the easiest and most natural ways to use urgency is...

You’ve sent your solo email and you’ve made some sales. Congratulations. Now don’t mess up this next part. The worst thing you can do is never mention the offer again. You’ve spent a lot of time and effort warming up your list, creating or reviewing a product, and writing a great solo email for your list. It was a lot of work, and hopefully it’s already paid off for you in the form of many sales. Why not make the most of it with a follow up email.  One of the best ways to leverage all the work you put...

I have a question for you. To be more specific, I have a question that I want you to ask yourself each time you sit down to write an email for your list. It doesn’t matter if you’re writing a broadcast or adding to your auto responder series. Before you sit down to write, or at the very latest before you hit sent, ask yourself this: What’s the purpose of your email?  I’m serious. You won’t believe how often we simply go through the motions. Emailing our list is on the calendar, so we sit down, write something and hit...