DIGITAL STARTUP SOCIETY BLOG — Email Marketing Challenge

In yesterday’s post we talked about making offers within content emails vs. sending solo emails. While you don’t want to send solo emails all the time, there are times when they will work well and you should use them. Solos are perfect when you’re launching a new product, doing a big JV promo for someone else, and anytime there’s scarcity such as a limited supply or a coupon that’s about to expire. In those cases you want your readers’ full attention on the offer and the sole purpose of your email is to close that sale. But how do you...

When it comes to the marketing portion of email marketing, you have two main choices. You can write a solo email that promotes a particular product (or two). The sole purpose of the email is to close the sale. You want your reader to click on the link that takes them to the sales page and then click the buy button.  The other option is to share content (a tip, a review, a blog post, or just some banter) along with an offer to buy something. These are content emails that include offers. While you can certainly could (and should)...

Auto-responder services have come a long way over the past decade. We’ve gone from clunky interfaces to easy drag and drop editors that make it quick and easy to create emails and newsletters that look stunning and in turn make you look good.  One of the best parts of the new interfaces is the ability to create and save your own email templates. If you haven’t done so already, I suggest you figure out how to do this ASAP. There are a couple of big benefits to creating and using templates in your email marketing.  A Polished And Consistent Look ...

You put a lot of time and effort into writing your emails each week. Shouldn’t you get the most from all that work? As much as we’d like to think that our subscribers open every email we send and then read every single word in it, that’s not what’s happening. A fair percentage of them will see what you have to say if you do your job right, but it’s not going to be all of them all the time.  Add to that the fact that there are plenty of people out there who may be interested in what you...

How would you like to learn a simple strategy that not only keeps you from staring at a blank screen when you’re getting ready to write an email, but also makes you a better copywriter over time? Both can easily be accomplished with a swipe file.  A swipe file is a collection of other people’s emails and marketing message that you compile. When you come across an email message that’s grabbing your attention, save it in your swipe file. Start collecting good headlines, calls to actions and hooks. Put them all in a folder on your computer or even directly...