DIGITAL STARTUP SOCIETY BLOG — Email Marketing Challenge

One of the first decisions you have to make when you sit down to write an email to your list is if you will add it to your auto-responder or send it to your list as a broadcast. Of course there’s also the option of doing both. In today’s post we’ll quickly run through that decision making progress and walk through some scenarios for each.  To make sure we’re on the same page, let’s define them. A broadcast email is a message that goes out to your entire list of subscribers at the same time. Let’s say we are working...

One of the goals for this 30 day email marketing challenge is to increase engagement with your subscribers. Since it will be such a big goal over the coming month, I thought we’d spent today going over what exactly this engagement is and why it’s important. If you ask me, engaging your audience is one of the biggest secrets to email marketing success.  What Does It Mean To Engage With Your Subscribers?  Think of engagement as a dialog. You want your readers and subscribers to interact with you. This can happen in a multitude of ways. You can ask your...

After spending the day yesterday plotting and planning, it’s time to buckle down and get things done today. We’re going to start with your most read email. How do you know which one that is? It’s the same email for everyone that builds a list. It’s the welcome email… the first email your subscribers receive, right after they sign up.  Chances are this is the one email that you didn’t really give a lot of thought to. It’s something we usually set up in the process of creating our list and then ever revisit again. Since it’s your most read...

Before you are ready to dive head first into email marketing, it’s good to come up with a plan. Your plan will guide you and make sure you stay on track throughout this 30 Day Email Marketing Challenge. It doesn’t have to be complicated or elaborate, but it’s something you should think about. Even better, write it down and keep it on your desk throughout the month. At the end of the challenge, review and see how close you came to reaching your goals. Who knows, you may even surprise yourself and do much better than you expected.  Where Are...

Email marketing can be extremely profitable, when done right. You don’t need a huge list and blast them with offers several times per day to make a decent living writing and sending emails. Email marketing is and will continue to be one of the most effective evergreen income strategies out there. Find a market with a need, grow your list, build a relationship with your readers, and then make them offers for things they need. That right there is one of the big secrets to online success and it’s what we’re going to focus on over the coming 30 Days....