DIGITAL STARTUP SOCIETY BLOG — Email Marketing Challenge

We’ve talked a lot about email marketing and becoming better email copy writers throughout this challenge so far. Today, I want to put the focus on our readers and what we need to do to ensure that our marketing and our business in general is a good fit for them. I want to shift our focus firmly onto how we can serve our customers and prospects. Why is this important? Because when we serve our customers well, and help them reach their dreams and goals, they will be happy long-term customers who are ready to buy again and again.  The...

Throughout this 30 day email marketing challenge we’ve been working on becoming better email marketers. Today, I want to share my top three tips for becoming a better email copywriter with you. Follow them throughout the rest of this challenge and of course going forward, and you’ll continue to get better at writing convincing emails that will get your readers taking action.  Never Stop Studying  The first tip is to never stop learning about copy writing and email marketing. There’s always something else to lean and something new to try. Keep getting to know your audience better, keep reading and...

Today I have a very important copywriting and marketing concept to share with you. It may not seem like much of a big deal at first, but trust me, it makes a huge difference in your conversion rates and thus your sales. What is this big concept? It’s the idea of being congruent throughout the entire sales funnel.  Email marketing is a big part of your sales funnel, but there are other parts to it including your opt-in page to get your readers on your list in the first place. Going back even further, there’s everything you’re doing to get...

As you develop your email marketing plan and really your content marketing plan in general, it’s hard to figure out what and how much you should share for free. You have to share some of your knowledge to attract your audience to you. You have to show them that you know what you’re talking about and earn their trust. But at what point do you stop? Where do you draw the line between free content to get their attention and paid content so you can pay your bills?  While that line can be a bit arbitrary, a good concept to...

Let me ask you a question. Do you know who your target audience is exactly? Do you know your market and who you want to serve? It’s an important part of email marketing and marketing in general. You have to know who you want to reach and work with before you can start to build a successful business.  Once you have a firm grasp of who that target audience is and start to build a list of those people, you have to connect with them. Without that connection, it will be almost impossible to build a large enough list that...