DIGITAL STARTUP SOCIETY BLOG — Lead Magnet Challenge

All lead magnets aren’t in PDF form so it’s important to consider how you can monetize your lead magnet no matter what format it’s in. It’s easy with digital products to make more offers once you start brainstorming about it. Let’s look at some ideas and examples. Make Offers in Videos – When you make a video it’s perfectly acceptable to make offers within the video as you’re describing how to do something. If you say “To accomplish this task I use Zoom” there is no reason you can’t include a link to Zoom. If you learn how to make...

It’s been mentioned lightly before, but did you know that one of the very best ways to create a lead magnet is to start with the offer you want to promote to your audience? When you think about the offer you want to make to them it’s important to think about all the steps necessary to get them to the point that they want to buy that offer. So, for example, let’s say you created a course about how to run profitable Facebook advertisements. That’s the product you ultimately want to promote. Your course is $997. Some things that your...

It’s important to monetize your lead magnets so that not only does your target audience get benefits from it due to its usefulness, but also so that you can make more money while you are building your business. The more money you can make the more value you can begin to offer to your audience because of the snowball effect. As you build your business bigger, you will work fewer hours to produce the same results, causing you to have that much more time to personally help your audience. To include offers in your lead magnets that are three basic...

When your target audience signs up for and receives your lead magnet the point from their view is to get something valuable at no cost. But, the point from your perspective is to build trust with them so that they take you up on future offers. Because of this your lead magnet should be very targeted, specific, and actionable.  Teach What’s Next If you have in mind what’s next, that is going to help even more. For example, if you have a Paleo Cooking website you might start with easy things like how to substitute food off the list for...

Lead magnets are great for a variety of reasons. You can get more traffic due to marketing the lead magnet, build your list due to people downloading the lead magnet, and build trust because you solved one of their problems. A lead magnet does very well is helping to build trust between you and your ideal audience because it provides proof to the new customer that you are an expert in your area. When your lead magnet is useful, solves a problem, and is easy to implement then they’re going to be so happy with it that they’ll be that...