DIGITAL STARTUP SOCIETY BLOG — Lead Magnet Challenge

One of the best types of lead magnets is one that builds your list and makes you more money at the same time. Well, guess what. You can create a very sought-after lead magnet that is simply a list of valuable resources that everyone in that target audience needs. There are whole websites designed with this idea in mind. But you can also create downloadable reports and booklets with the resources, services, and offers that your audience needs to solve their problems.  For example, if you are a blogger in any niche your readers may want to know what you...

Free content in the form of lead magnets can help you build your email list, get the word out to your audience, and add value for your audience. But, there is often a struggle with the product creator about what to give away and what to sell. You can add value and get sign ups without giving away the farm. But, how do you know when you’ve given away enough. Most marketers say that giving away the why and selling the how is the way to go. But, you can also give away the how and still get them to...

When you think about the different ways you market your products it’s important to identify the subsets of your audience too. If you have affiliates or JV partners they are an entirely other subset of your audience that you need to create separate lead magnets for so that they can use them to help promote too. The way to differentiate when a lead magnet needs to be customized is to think about from where the traffic is generated.  Facebook Traffic – To create a lead magnet for Facebook Ads you’ll be marketing directly to your audience. You may need more...

Your lead magnet is just the start of getting your audience into your funnel. Your funnel is the process you send your prospects through to turn them into paying customers. Think about it this way, if you’re looking for customers you want to attract them, nurture them, and then finally encourage them to make a purchase. Once they make a purchase they’re in an entirely new funnel that does the same thing. It nurtures them and encourages them to buy the next product and each funnel works progressively to encourage bigger and more purchases.  The widest part of your funnel...

The lead magnets you create aren’t only for you to use to promote your offers and services. Your affiliates can also use your freebies to promote your products and services for you too if you set it up for them to be able to do it. The way it works, depending on the service you use, is you allow your affiliates to count the traffic they send if their audience downloads the freebie. Then, the affiliate gets paid through commissions when their people grab the paid offer. It’s super simple to do this, using your shopping cart system that keeps...