DIGITAL STARTUP SOCIETY BLOG — Lead Magnet Challenge

When it comes to lead magnets, you will want to create one that is designed to help promote each product or service that you want them to buy. You may even need to create more than one lead magnet per product depending on how many subsets of types of audience members you have that need your solutions. The great thing is that if you monetize each lead magnet you’ll end up getting paid while you’re also promoting your programs, products, and services. To help you create more than one lead magnet follow these steps: Create Multiple Client Personas When you...

The entire point of a lead magnet is to provide something of value to your ideal audience with the intent of moving them toward purchasing more of your products and services or moving them through your funnel to purchase your most expensive products and services. Naturally, all your products and services offer value to your audience, but the lead magnet is designed to get them into your funnel in a way that is less risky for them giving you the opportunity to build trust. Start with The End Goal in Mind For example, if you have a continuity group membership...

One of the fastest ways to monetize your lead magnets is by including a resource page for every single lead magnet that you create. A resource page can be a page on your site, or it can be a document that is downloadable with active links, usually affiliate links, or links to your own products or services, that helps your customer accomplish solving the problem that your lead magnet is designed to solve. It’s an easy way to give them the tools that they need to solve the problem your lead magnet is focused on solving.  Make it Related You...

When we are talking about monetizing a lead magnet there are many ways to go about it. You can charge for the lead magnet, it doesn’t have to be free. Or, you can offer it for free but weave valuable offers into the lead magnet’s content to accomplish two things. Better list segmentation. Improved sales.  Let’s look at some different ways to accomplish this depending on the type of lead magnet you’ve created. Software – This is probably one of the easiest ways to incorporate offers. If you sell some form of software or app create a free version of...

One of the reasons you want to monetize your lead magnet is because the people you can segment into your paid funnel will be much more likely to buy the products you create and the products you recommend that someone else created.  When you give away freebies you may get a lot of people on your list that aren’t interested in buying. You can mitigate this problem by laser targeting your lead magnets as well as by monetizing them.  When you give your audience ways to buy smaller priced products or services they will get into your paid funnel where...