DIGITAL STARTUP SOCIETY BLOG — Lead Magnet Challenge

One thing that you must work on when creating lead magnets (and truly any product, blog post, or even email) is the title. If your lead magnet titles need some work, you’ll want to read this carefully so that you can implement the tips and tricks to improve your titles. The first thing your audience is going to see before they click through anywhere is the title. A good title captures attention, incites curiosity, and tells what they’re going to see without tricking anyway or being click bait.  The reason you want to avoid click bait is that you can...

One easy lead magnet to create is to repurpose some of the content you already have within the product you’re selling as a lead magnet. This involves just taking parts of your product and cutting it up in such a way that it gives away part of it but not the main part. Here are some examples of how this can work as a lead magnet.  eBooks / Reports – If you’re selling any type of information products in the form of eBooks and Reports a great lead magnet for this especially if it’s a “how to” do something is...

Here’s a great idea for a powerful and effective lead magnet. One reason people don’t buy is due to internal objections that come up while they’re reading the information on the sales page. Sometimes you cannot address every objection on a sales page or it will be way too long. But, you can use another format to overcome objections and that is a lead magnet.  Let’s look closer at this idea: Think about your final offer and what you want them to buy, why they need to buy, then think about all the objections you already know. You may even...

One place your lead magnet needs to be is right on your sales pages. But, you don’t want to distract your audience by giving them option up front so let’s look at some interesting ways to provide the lead magnet to anyone who visits your sales pages for any product or service that you’re marketing on the sales page. Ensure the Lead Magnet is Related First, the lead magnet should be laser targeted on the product or service that your audience member came to see. This is yet another reason you should start with the main product or service you...

Sometimes creating a lead magnet can be super simple. If you already have plenty of products this one is for you. Let’s look at how you can create the simplest monetized lead magnet of all. Coupons. Yes, that’s it. You can create coupons that offer a discount off the first month, off the entire thing, or off shipping costs if it’s a physical product. It’s up to you and its super easy to do if you use a good shopping cart that allows you to create coupon codes. The reason coupons work so well are: They’re Easy to Distribute If...