DIGITAL STARTUP SOCIETY BLOG — What Makes A Good Blog Post

We live in a social world where much of our news comes from sites like Facebook, Twitter and Instagram. To grow your readership and make sure your blog posts get the attention they deserve, you need to encourage your current readers to share what you’ve written on their favorite social media sites. What those sites are will largely depend on the niche your in. Find out where your audience likes to hang out and then focus on getting them to share on those social media outlets to attract more likeminded readers.    Start With Quality Content    Of course it...

You’ve heard the saying “A picture is worth a thousand words”. I’m sure there are quite a few pictures out there like that, but when it comes to a blog post, that isn’t always the case. Even so, you want to make sure your posts are visually appealing and attention grabbing. Good pictures are a great way to accomplish that.    A Picture Can Draw Readers In    A picture will draw readers in and make them read your blog posts. Don’t believe me? Have a look at some of the major news sites, big blogs or even your Facebook...

Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff.    As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for...

Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be?   It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have...

The most important part of your blog post is your title. If you don’t grab your reader's attention with the title and get them to actually read the post, nothing you put inside the post matters. It doesn’t matter how great and helpful your content is. It doesn’t matter what offers or affiliate links you have in your post and it doesn’t matter who sponsored you to write it. If you can’t get them to read it, the blog post doesn’t do you much good.    And when it comes to getting free search engine traffic, your title is important...