DIGITAL STARTUP SOCIETY BLOG

Introverts and extroverts are polar opposites when it comes to relating to others. Extroverts are energized by groups while introverts are drained by crowds. Each process information in unique ways, extroverts are external processors while introverts are internal. If you tend to lean towards an introverted communication style you are not alone, one in three people are most likely introverted by nature.  While introverts would likely never gravitate to extrovert-type activities on their own, there are certain traits extroverts have that introverts should consider for success in business. Introverts needn’t become social butterflies and throw large conferences to be a...

When it comes to business owners, you likely imagine a charismatic leader blazing a trail to the marketplace. A larger-than-life, socially-savvy extrovert who can sell popsicles to Alaskans in February. An owner who lives to network and gets their energy from customer-facing engagement. It might seem like introverts could never be business owners since stereotypes indicate they are Shy Socially awkward Anti-social Poor public speakers Here’s the thing, the stereotypes are false. Introverts can thrive as business owners. As a matter of fact, some of the most recognizable companies were founded by introverts, including Google Facebook Microsoft Pay Pal   ...

Using social messenger applications and platforms such as WhatsApp or Facebook Messenger to send direct messages to your target audience is a powerful marketing tool. These tools make communication feel more honest and personal to your target audience. However, that relies on how well you create content specifically for direct messenger.  This type of content is unique compared to other types of copy as it relies on the application you use, your niche, your audience, and their problems or needs. If the results you wanted don’t come to fruition, you need to improve your direct or instant messaging content.   ...

Social messenger marketing can seem overwhelming and confusing when you first get started, which can often lead to many common mistakes that can destroy any positive results you want or need to see. While messenger applications can be powerful, that power can quickly be used against you if you keep making the same mistakes.    Here are six common social messenger marketing mistakes to avoid to connect your target audience better:  Sending Messages that are Too Short or Too Long Finding the right balance of content length depends on your audience; however, many people would agree that sending super short...

Telegram messenger is a social messenger application with just over five hundred million monthly active users around the world but mainly from Asia, which makes Telegram a unique social messenger application to try if you don’t care for its competitors: Facebook Messenger, WhatsApp, and WeChat. While not as popular, it is growing and estimated to reach roughly one billion users by 2022 due to its unique features.    Here are four ways to use Telegram to improve audience engagement and interaction:  Telegram Groups  Telegram groups are similar to groups found on other social media platforms like Facebook or LinkedIn. The...