DIGITAL STARTUP SOCIETY BLOG

An average Instagram user sends nearly one hundred to one hundred and fifty direct messages on a daily basis. This means most Instagram users find direct messages as valuable and important as other application functions. This information should highlight just how valuable and essential direct messenger marketing can be on Instagram as a small business owner.    Here are a few tips to using Instagram direct messages to grow your business and engage your audience:  Create a Business Profile  Be sure to fill in every section in order for your target audience to find you. The more your profile is...

In 2017, Instagram reached over one billion monthly active users and was projected to reach over two billion by 2022. It is also reported that about twenty percent of all internet users are on Instagram. An important statistic to be aware of if you are looking to reach more of your target audience. Instagram is known for its highly visual platform where users share photos, videos, or stories. They also offer direct messages that can be accessed from a smartphone application to increase your reach and engagement further.    Here are four fun ways to use Instagram direct messages to...

Getting the most out of your social messenger marketing campaign means learning everything you can about each application to maximize its benefits. In other words, if you want to reach more customers, reduce your cost per lead, and increase your open rate, then becoming a Facebook Messenger expert is vital to your success. Using messenger will save you a lot of time, and it’s easy to get started.    Here are four Facebook messenger marketing hacks to use to engage your audience better and grow your business:  Use Facebook Messenger Subscription Messaging Subscription messaging is free messages that can be...

Using tools to assist with Facebook Messenger can further help drive sales, increase audience engagement, and make the customer experience more rewarding. Unfortunately, it takes time, resources, and education to develop and code many features that make Facebook Messenger beneficial. However, these third-party tools save you time to use it where you need it most, creating valuable content for your target audience.    Here are four Facebook messenger marketing tools to know about and why they are so useful: ChatBot This allows you to create a bot you need for many different platforms, including Facebook Messenger or your WordPress blog,...

The tools you use to market your business are only as useful and powerful as you make them. In other words, if you use them incorrectly, you won’t see the results you need to make the time spent worth it. While many people and businesses use Facebook Messenger to communicate effectively every day, that doesn’t mean having it will be automatically beneficial. You must use it correctly and create valuable content specifically designed for messenger marketing to succeed.    The following a few best practices to follow when using Facebook Messenger to grow your business:  Get Permission Before You Engage...