DIGITAL STARTUP SOCIETY BLOG

Using Facebook Messenger to find and engage your audience is easy due to the many features this application offers, especially regarding the ads manager. Setting up messenger ads allows you to establish a more successful connection, capture their attention and reach more customers.  Messenger ads display in the chats tab of the application near other conversations your customers are already having. If users are interested in the ad, they can click to view more and will be sent to a more detailed view within in a private direct message.    Here are six steps to follow to create powerful Facebook...

Facebook Messenger is practically a ubiquitous application in the United States and is used by consumers and businesses alike. In fact, each month, Facebook exchanges a whopping two billion messages between businesses and consumers.  Facebook Messenger offers many different features that now make it easier than ever to communicate and engage with your target audience or customers. Given that fifty percent of Facebook users are more likely to purchase if they can message a company directly, adding this application to your marketing plan is necessary.    The following are four tips to keep in mind when using Facebook messenger to...

Before you add Facebook Messenger to your marketing campaign, it is good to review the pros and cons. This way, you can be sure the time you spend developing and creating valuable content for Facebook Messenger is worth it. Just because it is one of the most popular social messenger applications doesn’t mean it is the right one for your business or target audience.    Here are some of the most important pros and cons to know when using Facebook messenger marketing:    Cons: Can Be Seen as Intrusive Direct messages can easily be seen as intrusive if sent by...

Did you know that Facebook Messenger is the second most popular social messenger application behind WhatsApp to date? In fact, it is said that roughly eleven percent of the world's population uses Facebook Messenger. Remember how many people there are around the world as you look at these numbers. Eleven percent of one million people is roughly one hundred and ten thousand people; there are approximately eight billion people in the world. This means businesses can reach their target audience easier than ever by simply using Facebook Messenger.    Five important benefits of engaging your audience using Facebook messenger:  Improved...

WhatsApp is a popular instant messaging application used worldwide. Nearly two billion active users worldwide use this application to communicate to their friends, family, coworkers, and even businesses or people they would like to purchase products from.  Surveys conducted over time on various social media platforms and applications similar to WhatsApp have shown that users are more likely to purchase if they can send a direct message or communicate more freely to the business. Therefore, proper communication through WhatsApp or other social messaging applications is important for your business marketing plan.    Four things to know when using WhatsApp business...