DIGITAL STARTUP SOCIETY BLOG — Boost Your Affiliate Program Challenge

When working with super affiliates, you really do want to make their job cut and paste easy. They really should not have to work extra hard to get your offers out to their audience. Think about how it’s done in retail stores. The product creator provides the educational materials, the bonus offers, the marketing collateral, and more so that the only thing the store does is display it where their customers congregate. It’s the same in this situation - even if it’s a digital product.  Start with an Awesome Product  This is the main thing you are responsible for creating....

At some point in your business growth, you’ll either realize you have one or more super affiliates promoting your products or, conversely, you may have a super affiliate you want to attract or who comes to you because they have seen your products and want to work with you. If this happens, you want to be ready to create exclusive deals and bundles for these select super affiliates. Provide Exclusive Extra Coupon Code One way to give added incentive to your affiliates is to assign special coupon codes only to them that they can give to people. This will decrease...

Your affiliates need to know that you’re there to help them succeed. The more available you are to them, the more they trust you. The more they trust you, the more they’re going to promote you and spread that trust to their audience. You should say yes to interviews, webinars, Q&A sessions, and whatever they want to do but with some criteria to help you avoid spending too much time with affiliates who don’t send much traffic. Create a Launch Calendar First, you want to have a launch calendar so that all your affiliates are aware of what’s coming out...

This is a strategy that works for many affiliates and product creators to boost sales, please their affiliates, and excite customers. To make this strategy work, build in deadlines to a launch that includes things like a contest launch, more significant commissions that go down after a certain amount of time, and bonuses for the different milestone that you spell out. Anytime you enact the feeling of losing out or scarcity, you can boost engagement and make more sales. You can do this for affiliates and your customers. Let’s look at ideas to incorporate this into your promotions. You can...

One of your jobs, when you bring on affiliates to help you promote your products and services, is to motivate and encourage your affiliates to sell more products. A fun way to do that is to host an affiliate contest. A well-designed contest will help less experienced affiliates get out there and make at least one sale, and for super affiliates, it may encourage them (depending on the prizes and the commission) to promote you even more. What is an Affiliate Contest? – An affiliate contest is when you set up prizes for your affiliates for a launch that you’re...